Shaped by pressure. Made to matter.

Honnett is an independent venture studio drawing on 28 years of experience designing and building complex media, technology and organizational systems. Our work has taken us into 15 sectors for over 30 major international brands. Today, we bring that experience to a portfolio of independent businesses, each built to address a specific problem. We favour coherent thinking, lean engineering, and commercial nous. We take a long-term view, invest our own capital and focus on building things that matter.

EXPLORE OUR VENTURES →OUR EXPERIENCE & ADVISORY WORK
2015 ESTABLISHED Independent since 2015.
30 MAJOR BRANDS Experience spanning 28 years of enterprise technology.
06 VENTURES Working across enterprise software, artificial intelligence, health, heritage and conservation.
100% PRIVATE CAPITAL Independently financed, with no imposed exit timetable.
OUR BUSINESSES

Various ventures. One origin.

Honnett develops and supports six businesses, each with its own purpose, market and direction. The ventures operate independently while benefiting from the experience, technical expertise and resources of the wider group. They span established commercial sectors and newer areas of research, but share a straightforward approach: identify a worthwhile problem and build a considered solution.

ENTERPRISE TECHNOLOGY
ASSET MANAGEMENT

Blue Belton™

PHYSICAL ASSET LIFECYCLE INTELLIGENCE

Blue Belton helps businesses make better decisions about the storage and disposal of physical assets. By comparing ongoing storage costs with potential resale value, the platform identifies when retaining an asset makes commercial sense and when it is better to release it. The result is clearer decision-making, reduced unnecessary expenditure and more effective use of working capital.

B2B SOFTWARE / SUPPLY CHAIN
DIGITAL HERITAGE
FAMILY MEMORIES

Elogio™

PHYSICAL DIGITAL MEMORIALS & FAMILY ARCHIVES

Elogio provides a lasting home for the stories, memories and personal histories of people who have died. Designed with privacy and dignity in mind, it allows families to preserve meaningful records and share them with future generations. A considered way to remember people and ensure their stories are not lost.

DIGITAL HERITAGE / PRIVATE ARCHIVING
ARTIFICIAL INTELLIGENCE
LANGUAGE & MEANING

FRASER™

LANGUAGE, DISCOURSE & SEMANTIC ANALYSIS

FRASER examines language to reveal patterns, meaning and context that conventional analysis can overlook. Using natural language processing and linguistic AI, it analyses spoken transcripts and written material to identify underlying themes, cultural signals and changes in organisational thinking. It helps businesses understand not only what is being said, but what the language may reveal.

LANGUAGE TECHNOLOGY / ENTERPRISE AI
NEUROSCIENCE
MEDICAL VISUALISATION

Tweenbrain™

3D NEUROSCIENCE & MEDICAL ANIMATION

Tweenbrain creates detailed three-dimensional visualisations of the developing brain, its chemistry and its neural connections. Developed for clinical education and research, the work makes complex neurological processes easier to explore, explain and understand. Combining scientific subject matter with precise digital animation, Tweenbrain offers a clearer way to communicate how the brain works.

MEDICAL TECHNOLOGY / SCIENTIFIC VISUALISATION
NATURE & CONSERVATION
ENVIRONMENTAL EDUCATION

Kip's World™

EXPLORING NATURE & BIODIVERSITY

Kip's World encourages children and young people to discover the natural world and take an interest in protecting it. Through interactive adventures, practical activities and illustrated field journals, it brings wildlife, habitats and conservation into everyday learning. The aim is simple: help the next generation understand the natural world and develop a lasting interest in looking after it.

EDUCATION / ECOLOGY / CONSERVATION
FOUNDER ADVISORY
BUSINESS & TECHNOLOGY ADVICE

Founders Friend™

INDEPENDENT ADVICE FOR BUSINESS FOUNDERS

Founders Friend is where Honnett began. Established in 2015, it provides straightforward, independent advice to business owners navigating growth, technology decisions and the practical challenges of running a company. Drawing on experience across banking, data and learning technologies, the work combines commercial judgement with a detailed understanding of software and operations. No elaborate frameworks for their own sake. Just constructive challenge, clear thinking and practical advice.

FOUNDER ADVISORY / BUSINESS STRATEGY
EXPERIENCE & BACKGROUND

28 years spent solving difficult problems with intent and drive.

Honnett is an independent venture studio drawing on 28 years of experience designing and building complex media, technology and organizational systems. Our work has taken us into 15 sectors for over 30 major international brands. Today, we bring that experience to a portfolio of independent businesses, each built to address a specific problem. We favour coherent thinking, lean engineering, and commercial nous. We take a long-term view, invest our own capital and focus on building things that matter.

"Each of our ventures took root from an intense need in tough circumstances. The drive and the pressure defined the form. What began as a solution to our own challenges, evolved to serve the needs of others in demanding scenarios."
— Founder & Managing Director, Honnett Holding Co.

The 28-Year Architectural Epoch

1998 ENTERPRISE TECHNOLOGY

Early foundations

Work in enterprise software architecture, including fault-tolerant systems, distributed databases and platforms supporting large numbers of users. Projects across telecommunications and financial services established the technical foundations of the work that followed.

2008 INTERNATIONAL BRANDS & ADVISORY

Experience at scale

Leading complex software and digital transformation projects, with work spanning 30 major international brands. Advising senior leadership teams on technology strategy, data systems and the development of reliable digital services.

2015 HONNETT ESTABLISHED

Independent advice for founders

Honnett was established to provide clear, independent commercial and technical advice to founders and growing businesses. The emphasis was on practical matters: financial discipline, sensible technology choices, sustainable growth and avoiding costly mistakes. This work became Founders Friend and remains part of the group today.

2026 THE VENTURE STUDIO

Building our own businesses

Honnett brought six specialist ventures together under a single independent group. The portfolio spans enterprise technology, natural language processing, medical visualisation, family heritage and environmental education. Each business is developed with the support of the studio and financed through private capital.

Subscribe to Soft Notes™

Quarterly, we publish our thoughts on building businesses. We write about subjects we know through experience and the challenges we face along the way. These are thoughtfully considered pieces for leaders and others interested in building worthwhile businesses.

OUR PRINCIPLES
  • 01

    Build for the long term

    We are not interested in technology that looks good in a presentation but fails under everyday use. We favour reliable systems, sensible design decisions and products that continue to do their job as requirements change.

  • 02

    Deal in facts

    Good decisions depend on accurate information. Whether assessing the value of physical assets, understanding operating costs or evaluating a new business, we would rather face an uncomfortable fact than rely on an optimistic assumption.

  • 03

    Stay independent

    Our ventures are financed through private capital, reserves and operating income. That independence gives us the freedom to make decisions based on what is right for each business, rather than meeting an artificial growth target or someone else's timetable.

CONTACT HONNETT

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Honnett is an independent venture studio drawing on 28 years of experience designing and building complex media, technology and organizational systems. Our work has taken us into 15 sectors for over 30 major international brands. Today, we bring that experience to a portfolio of independent businesses, each built to address a specific problem. We favour coherent thinking, lean engineering, and commercial nous. We take a long-term view, invest our own capital and focus on building things that matter.

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